6 ways to jump-start business growth in 2022
As much as we all want to kick off 2022 on the right foot, many small businesses (SMBs) still face…
Welcome to the Act! Blog
How to Close a Sale: 5 Powerful Closing Techniques
For every salesperson, closing a deal is the ultimate goal, and for obvious reasons. Not only do sales generate revenue…
Should you use chatbots for your small business?
Chatbots have been around in various forms since 1966. Only recently have companies learned to use them for numerous…
Top must-have app integrations for your CRM
Does your customer relationship management (CRM) software play well with others? Does it allow you to manage all of your…
How CRM keeps your business engine running during another COVID-19 winter
In the early stages of the pandemic, many small businesses had to shut their doors. But others found creative ways…
How an integrated CRM and marketing automation platform accelerates sales
Is your business using separate apps and software to fulfill your customer relationship management needs? If so, you’re probably spending…
The Seven-Step Sales Cycle
Have you ever stopped to think about your sales cycle? The fact is, many small businesses don’t. Often they’re just…
Make smarter, faster decisions with a solid data strategy
It’s tempting to think that a Big Data strategy is just for big businesses. However, data can provide tremendous value…
How to build deeper customer relationships to outperform your competition
Professional services span a vast range of businesses, from legal, financial, and business consulting to creative designers and architects. Although…
The importance of making emotional connections with customers
Marketers talk a lot about “making connections” with customers, but what does that really look like in practice? It usually…
5 powerful sales techniques that will help you close more deals
Successful sales people don’t just talk prospects into buying; relying solely on their spontaneity and colloquial eloquence. They have a…
What to do with an old email marketing list
Do you have an old marketing list? Maybe you haven’t been sending email marketing for a while, or maybe you’ve…
Setting expectations for your email subscribers
Have you ever subscribed to an email campaign through a form that says simply “Sign up for our newsletter?” What…
How to protect your marketing campaigns from bots and list bombing
Imagine this scenario: an attacker uses an automated program, or bot, to fill out your email marketing subscription form with…
Why you should use email confirmation for subscription marketing
What is email confirmation (AKA “double opt-in”) and why is it considered a best practice of email marketing? The idea…
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